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Join us for an enlightening exploration of "The Power of Advancing Women in Business." Discover five profound wisdoms into how women have the power to change the world and as leaders encourage and facilitate networking relationships. Our esteemed keynote speaker, Kimber Maderazzo will share her insights on building a peer community, providing access to ideas, resources, support, and mentorship. She will not only inspire but also provide practical strategies paving the way for mentorship opportunities and collaborative growth.

Social media platforms like Facebook, lnstagram, Linkedln, Twitter, Pinterest, and YouTube offer an opportunity to learn from your customers, prospects and even competitors. Social platforms also offer you a cost-effective channel for market research, generating awareness and providing customer support.

"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

Learn how to understand burnout prevention strategies in health care; Gain practical tools for daily wellness and resilience: and cultivate habits for sustained peak wellness.

Speaker(s): Jennifer Gilman,  New Way Health Coach SCORE Pinellas County

PLEASE NOTE: The Greenhouse is going HYBRID for this workshop session! You are registering to attend IN-PERSON at The Greenhouse office.

This presentation will encompass understanding the ins and outs of how important taxes are to your business and what you can do to stay ahead of the tax game. By understanding profit and loss statements, maximizing profitability, tax reduction strategies and more, you will leave with a clear path for 2024 on how to tackle your relationship with taxes and company growth. Through implementation of accounting practices each business owner will have the tax strategies needed to go from entrepreneur to corporate CEO.

Nothing in business stays the same. That applies to everything from changes in consumer behavior, executing business growth strategies, implementing innovative technologies, and employee benefit expectations  — but it also pertains to leadership styles as well.

Starting a business involves planning, making key financial decisions, and completing a series of legal activities. Read on to learn about each step.

1. Conduct market research

Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.